Become a member and save up to 33% on your program registration price! Join today If you are already a member, log in to access your member price. The Lady Bird Special Evening Lecture/Seminar Tuesday, March 10, 2026 - 6:30 p.m. to 7:45 p.m. ET Code: 1CV080 Location: This online program is presented on Zoom. Select your Registration Login $20 Member 0 1 2 3 4 5 6 7 8 9 10 $30 Gen. Admission Adding to your cart... Add to cart Log in to add this program to your wishlist! A 10% processing fee will be applied at checkout. Resize text Lady Bird Johnson at work in her office In October 1964, a 19-car campaign train dubbed the Lady Bird Special left Washington, D.C., bound for New Orleans. At a time when political candidates’ wives were expected to be seen and not heard, Lady Bird Johnson made history as the first presidential spouse to take a leading role on the campaign trail. Her mission was to aid her husband, Lyndon B. Johnson, in territory roiling with animosity after his signing of the Civil Rights Act three months earlier. Proud of her Southern heritage and of what her husband had done for civil rights, Lady Bird undertook a whirlwind tour, making 47 stops through eight states in four days, not just to garner votes for Lyndon in the upcoming November election but to help bridge the divide. Historian and author Shannon McKenna Schmidt follows the Lady Bird Special’s journey into the Southern politics of the day. Schmidt also highlights the first lady’s companions, who included three pioneering women: Liz Carpenter, dynamo press secretary and the first East Wing staff director; Dr. Janet Travell, the first woman to be a White House physician; and Helen Thomas, the first female member of the White House press corps. Schmidt’s new book, You Can’t Catch Us: Lady Bird Johnson's Trailblazing 1964 Campaign Train and the Women Who Rode with Her (Sourcebooks), is available for purchase. Book Sale Information Purchase your copy of You Can’t Catch Us: Lady Bird Johnson's Trailblazing 1964 Campaign Train and the Women Who Rode with Her by Shannon McKenna Schmidt here. SPECIAL NOTE: Politics and Prose is offering a 10% discount to Smithsonian Associates ticket-holders. To claim your discount, enter the code SPECIAL10 (no space between letters and numbers) in the “Coupon discount” or “Comments” section on Politics and Prose's check-out page. General Information View Common FAQs and Policies about our Online Programs on Zoom.