Over the past 10 years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did more than 6 decades earlier. How exactly did an upstart company become a modern pop culture juggernaut?
Robert Kyncl, YouTube’s chief business officer, and Google speechwriter Maany Peyvan discuss how the new rules of entertainment are being written and how and why the media landscape is radically changing. They argue that, despite concerns about technology impoverishing artists or undermining artistic quality, streaming media is actually fueling a creative boom and leading to more compelling, diverse, and immersive content.
Kyncl and Peyvan are authors of Streampunks: YouTube and the Rebels Remaking Media (HarperBusiness), which is available for purchase and signing.
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