Over the last nine decades, the Walt Disney Company has played a huge role in transforming every facet of the entertainment business. It pioneered the creation of feature-length cartoons with Snow White, Bambi, and Pinocchio. “The Wonderful World of Disney” and “The Mickey Mouse Club” captured huge television viewerships and created Disney fans for life. Theme parks that span the globe and Broadway musicals based on Disney films pack in crowds. Disney is the owner of the greatest collection of franchise movies (from Star Wars to Toy Story to The Avengers) under the control of a single studio in Hollywood history. And now the company’s streaming service Disney+ is challenging Netflix and other established providers.
Media historian Brian Rose examines a remarkable story of creativity and media growth as he traces how the Walt Disney Company evolved from a small cartoon studio in 1923 to one of the most powerful forces in worldwide entertainment today.
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