Zingerman's Deli Turns 40

Zingerman’s Delicatessen in Ann Arbor, Michigan, opened in 1982 as a traditional Jewish deli and food shop that sold great stacked sandwiches and delicious baked goods. Less known is its role in building new business opportunities for others in the area.

Corned beef and kugel made the deli a local icon. But rather than plant copies of the successful enterprise everywhere, co-founding partners Ari Weinzweig and Paul Saginaw took a different path. They created the Zingerman’s Community of Businesses, stores with their own food specialty and managing partners who would replicate Zingerman’s values.

Christopher W. Wilson, director of experience design at the Smithsonian’s National Museum of American History, joins Weinzweig to discuss Zingerman’s story and unique approach to management and leadership.

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