In 2023, Taylor Swift’s Eras Tour became the highest-grossing tour of all time, with revenue exceeding $1 billion. While Swift clearly benefits the most, the tour also gave a financial boost to host cities around the world and a wide range of industries.
Economist Kara Reynolds explores the unique economic issues associated with Swift and her impact on the music industry, including the relationship between economic inequality and the economics of superstars, and how she combats gender discrimination in the music industry.
Reynolds also examines the consequences of market power—that held by Swift and how it compares with that of leading players in the music industry like Spotify and Ticketmaster/Live Nation—as she explains how the Eras Tour helped prompt the Department of Justice antitrust lawsuit against Ticketmaster/Live Nation.
Reynolds is a professor of economics at American University and a self-described Swiftie.
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