This program will be available for sale to the general public starting on December 7, 2024.Want to register before then? Become a member today, or if you are already a member, log in to register for this program. Swiftonomics: The Economics of Taylor Swift Evening Lecture/Seminar Wednesday, February 12, 2025 - 7:00 p.m. to 8:30 p.m. ET Code: 1CV057 Location: This online program is presented on Zoom. Select your Registration $25 Member $30 Non-Member Resize text Taylor Swift, Eras Tour concert In 2023, Taylor Swift’s Eras Tour became the highest-grossing tour of all time, with revenue exceeding $1 billion. While Swift clearly benefits the most, the tour also gave a financial boost to host cities around the world and a wide range of industries. Reynolds also examines the consequences of market power—that held by Swift and how it compares with that of leading players in the music industry like Spotify and Ticketmaster/Live Nation—as she explains how the Eras Tour helped prompt the Department of Justice antitrust lawsuit against Ticketmaster/Live Nation. Economist Kara Reynolds explores the unique economic issues associated with Swift and her impact on the music industry, including the relationship between economic inequality and the economics of superstars, and how she combats gender discrimination in the music industry. Reynolds is a professor of economics at American University and a self-described Swiftie. General Information View Common FAQs and Policies about our Online Programs on Zoom.