Whether deciding on lunch or a career, changing our routines or other people’s minds, it can feel difficult to make the decisions that align with the things we care about. Neuroscientist Emily Falk, author of What We Value: The Neuroscience of Choice and Change, reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives.
She discusses how the brain’s value system works; how subjective these decision processes are; and how culture, societal expectations, and resources play a role in shaping our views and behaviors. Falk explains how we can work strategically with our brains to make more fulfilling choices by connecting our decisions with our core values, which can make us less defensive, broaden our curiosity through different perspectives, and spark innovation.
Falk directs the University of Pennsylvania’s Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Copies of What We Value (W. W. Norton & Company) are available for sale.
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