What makes the best speeches and writings stand the test of time? What can be learned from them about how to write better ourselves? Ward Farnsworth, professor at the University of Texas School of Law and author of a series of books on English rhetoric and style, shows how small choices regarding the selection of words, the arrangement of sentences, and the creation of a cadence can put force into writing and speech. He provides examples of the very best use of rhetorical devices and shows how Lincoln and other masters of the language wrote so memorably.
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